12.19.2022 – mechanisms for

mechanisms for
content monetization
are in disarray

From the paragraph, “Late last month, James Dolan, the company’s chairman, made clear how troublesome that was for the company. He announced that there would be “large-scale layoffs” of 20 percent of the staff, because the “the mechanisms for the monetization of content are in disarray.” in the article, Want to Understand Television’s Troubles? Look at AMC, by Benjamin Mullin, in the New York Times, December 19, 2022.

The article continues to quote Mr. Dolan, saying, “It was our belief that cord cutting losses would be offset by gains in streaming,” Mr. Dolan wrote last month. “This has not been the case.”

Is not that sentence fabulous?

The mechanisms for the monetization of content are in disarray.

Such a marvelous march of sounds and syllables leading to dire portents for all involved.

I can picture some scene in the Viking era when some Kingship has gone vikinging and called for the soothsayer who comes forth, spits in the wind, pees on the ground and looks into a smoky fire and pronounces, “the mechanisms for the monetization of content are in disarray!”

And the project is abandoned.

I am not so sure that the art of business forecasting has progressed much since the Viking era.

To paraphrase Sir Humphrey Appleby, I foresee all sorts of of unforeseen problems, which, if I could foresee them, they wouldn’t be unforeseen.

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