8.22.2020 – least interested

least interested
in politics segment that
actually decide

“The segment of the population which is least interested in politics actually decides the outcome of most elections.”

So wrote political consultant, Stephen Shadegg back in 1964 in his book, How to win an election; the art of political victory (New York, Taplinger Pub. Co, 1964).

Mr. Shadegg republished the book in 1972, as The New How to Win an Election.

Of which Jeff Greenfield said it was, “staggeringly unreadable.”

And so what that in 1964 Mr. Shadegg was taking part in the overwhelming unsuccessful 1964 Presidential Campaign of Barry Goldwater when he wrote that.

I don’t have much to say about Senator Goldwater at this time except that he must have had something going for him as my parents named my little brother Peter Barry Hoffman.

For most of time together in highschool, he was a year younger, kids were always coming up to me and asking, “What does the B. stand for in Peter B. Hoffman?”

I refused to tell.

One of few times I had Pete’s back in High School.

Not that he needed me.

Senior Class President.

After school job at the corner drug store.

Married the head cheerleader.

Lived in Bailey Park.

Ran a savings and loan.

Okay I added the last two.

But I digress.

So to repeat, the segment of the population which is least interested in politics actually decides the outcome of most elections.

How do we apply that today?

I know who I am going to vote for this fall.

Most of the people I know, know who they are going to vote for this fall.

Not much in the way of a what happens in a political campaign will change our minds.

Me and the people in my world are NOT part of the segment of the population which is least interested in politics actually decides the outcome of most elections.

BUT ….

But we KNOW people who are part of that segment.

So my 2020 campaign is called PLUS ONE.

If all of us find one person, just one person, who IS part of the segment of the population which is least interested in politics actually decides the outcome of most elections and we make it our personal goal for 2020 that we make sure this person votes (and I would say votes the right way but …) we can change this election’s outcome.

We can take charge of this election.

We can prove that what we always say about the power of the vote, the power of free elections is true.

So I ask you, “Who is your PLUS ONE for Tuesday, November 3, 2020?”

And I ask you to ask other people who you know who are also not part of segment of the population which is least interested in politics actually decides the outcome of most elections, “who is your plus one?”

One last quote from Mr. Shadegg.

“There is no prize for second place in a political contest.”

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