1.28.2022 – meijer or meijers

meijer or meijers
canada suburb of detroit
vernors medicine

I recently came across a list of things that all people of Detroit know.

And by Detroit, I mean, anyone from Michigan.

One was that Meijer’s was better than Walmart.

Another was the Meijer’s was called Meijer’s because you add S’s to make every name possive.

You didn’t work for Ford.

You worked for Ford’s.

Therefore Meijer’s WAS Meijer’s not Meijer.

For us in West Michigan, it was Meijer’s because it was Fred’s store.

Another was your preference of Ford’s, GM or Chrysler’s depended on wear your grandpa worked.

People in Detroit know that Canada is not a country, it is a suburb of Detroit and to get to Canada from Detroit, you have to go south.

And if you are from Detroit, you know Vernor’s is medicine.

Dutch Alka Seltzer we called it.

It is the drink you got when you had the stomach flu or an upset tummy.

There was a famous commercial for Vernor’s and the entire commercial was of a man typing and thinking as he typed.

The man was Detroit novelist Elmore Leonard.

As he typed he thought out loud.

“They looked at each other.

The man opened a can and poured.

They drank.

It tasted like ….”

The writer paused.

And paused some more.

He could not come up with the words he needed to describe the taster the drink.

He gets a can of Vernor’s and opened and poured it into a glass.

He tastes the drink.

He looks back at the typewriter now prepared to describe it.

“It tasted like Vernor’s,” he wrote.

There are no other words.

As they commercial ends, the voice over says, “It what we drink around here.”

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