vague as it was beguiling
find words to express
Adapted from this phrase in the book, A Week at the Airport: A Heathrow Diary by Alain de Botton.
It seemed astonishing and touching that in our distracted age, literature could have retained sufficient prestige to inspire a multinational enterprise, otherwise focused on the management of landing fees and efluents, to underwrite a venture invested with such elevated artistic ambitions. Nevertheless, as the man from the airport company put it to me over the telephone, with a lyricism as vague as it was beguiling, there were still many aspects of the world that perhaps only writers could be counted on to find the right words to express. A glossy marketing brochure, while in certain contexts a supremely effective instrument of communication, might not always convey the authenticity achievable by a single authorial voice – or, as my friend suggested with greater concision, could more easily be dismissed as ‘bullshit’.
Part of the series of Haiku inspired by from A Week at the Airport: A Heathrow Diary by Alain de Botton. I discovered this book entirely by accident. When searching for books online, I will use the term ‘collections’ and see what turns up. I figure that someone who has taken the time to gather together the etexts of any one author to create a collected works folder is enough for me to see what this author might be all about.
In this case I came across the writing of Alain de Botton. I enjoyed his use of language very much. Much of the words he strings together lend themselves to what I do.
As for his book, I recommend it very much though written in 2009, it misses the added layer of travel under covid but still the picture of the modern airport is worth the read.