10.16.2021 – change way we showcase

change way we showcase
incorporate the fashion
world in our branding

Today’s haiku is based on a statement by Mr. Xavier A. Gutierrez.

Mr. Gutierrez said, “We want to change the way we showcase our players and incorporate the fashion and lifestyle world in our branding.

As you might guess, Mr. Gutierrez is the President and CEO of an NHL Hockey Team, the Phoenix Coyotes.

He was speaking to the reports the the NHL team is changing its logo back to the original logo in an effort to ” . . . to embrace the entire region and highlight the Coyotes’ emphasis on reaching out to communities that have not traditionally been home to hockey fans.

I recently moved from the city of Atlanta.

A city that saw two NHL teams, the Flames (now in Calgary) and the Thrashers (now the Winnipeg Jets #2 – the first Winnipeg Jets are now, oddly enough the Phoenix Coyotes) leave the city.

Most Atlantean’s never caught on that the Thrashers were not named after people who might be involved in a fight but for the Georgia State Bird, the Brown Thrashers.

When the team announced they were leaving, the TV station I worked at sent crews out to interview disgruntled fans.

They couldn’t find any.

Not saying they couldn’t find any disgruntled Thrasher fans.

They couldn’t find ANY Thrasher’s hockey fans period.

Nine of ten people in the Atlanta area moved from somewhere else.

If anyone went to a NHL game in Atlanta, they went to see their old team.

Members of the Thrasher’s said it was like playing a season long road trip.

Hockey in the southland.

It works in some places and it doesn’t in others.

It seems to have worked in Tampa Bay but maybe those three Stanley Cup Championships helped.

That’s more championships than 20 other teams in the NHL, 11 of which have never won a championship.

Phoenix feels it has the answer to the fan problem and that this re-retro-branding will show that the “Coyotes intend to be focused on their commitment to impact, inclusivity and innovation.

Notice, it doesn’t say anything about winning . . .

Maybe I am missing something here.

But then again, maybe I am not.

I was just reading an article the other day where in the course of article I was reading there was the statement somewhat along the line of, “The number one rule of travel writing is do not write an article recommending that no one visit somewhere that no one would ever want to visit in the first place.”

Isn’t the first question about how to market NHL hockey in Arizona, why is there NHL hockey in Arizona?

The Swamp Castle dialogue from the movie, “Search for the Holy Grail” comes to mind.

Side note, if you needed me to use the official title of the movie, “Monty Python and the Holy Grail“, please don’t tell me.

DAD: Listen, lad. I built this kingdom up from nothing. When I started here, all there was was swamp. Other kings said I was daft to build a castle on a swamp, but I built it all the same, just to show ’em. It sank into the swamp. So, I built a second one. That sank into the swamp. So, I built a third one. That burned down, fell over, then sank into the swamp, but the fourth one… stayed up! And that’s what you’re gonna get, lad: the strongest castle in these islands.

SON: B– but I don’t want land.

DAD: We live in a bloody swamp. We need all the land we can get.

Can’t you just hear it?

Xavier A. Gutierrez: Listen, lad. I built this NHL team up from nothing. When I started here, all there was was desert Other NHL Owners said I was daft to build an NHL team in the desert, but I built it all the same, just to show ’em. It sank into the desert. So, I built a second one. That sank into the desert. So, I built a third one. That burned down, fell over, then sank into the desert, but the fourth one… stayed up! And that’s what you’re gonna get, lad: the strongest NHL franchise in the Arizona.

ANYONE in ARIZONA: B– but I don’t want ICE.

Xavier A. Gutierrez: We live in a bloody desert. We need all the ice we can get.

Gee whiz.

I gotta go to the beach.

10.15.2021 – music will wake up

music will wake up
to know something greater
what’s on the surface

I have this quote and I am not sure who said it.

“Music will wake up your mind to know that there is something greater than what we see on the surface.”

The google has been no help tracking this down.

It was Fran Liebowitz, during an on-air discussion with Spike Lee on who was the greater artist, Duke Ellington or Michael Jordan, who said:

I really think that musicians, probably musicians and cooks, are responsible for the most pleasure in human life.

Motown music, which was very popular when I was a teenager — whenever I hear it, I instantly become happier.

This is true of almost nothing!

That’s a very important thing to do for human beings.

Music makes people happier, and it doesn’t harm them.

Most things that make you feel better are harmful.

It’s very unusual.

It’s like a drug, that doesn’t kill you.

One of the few redeeming aspects of the world wide web has to be the access it gives to music.

This is a theme I have pounded out often.

No King, Monarch, Emperor, Despot, Billionaire or otherwise-influencer has had the access to music we have.

Andrew Carnegie owned a castle in Scotland that had a Pipe Organ as big as the one in Carnegie Hall in New York.

Mr. Carnegie also kept an organist on his household staff full time with instructions to start playing at 7:30am as Mr. Carnegie’s own personal alarm clock.

I guess Mr. Carnegie had no problems sleeping despite what was going on during the Homestead Strike back in the US but I digress.

That’s what you needed if you wanted music in your morning back in the day.

With my iPhone, I don’t think there is a piece of recorded music that I cannot access anytime anywhere.

Stop and think about that.

It is beyond belief and the imagination.

No writer of fantasy or sci-fi ever never imagined such a gift to humanity.

And I embrace it.

I love to come across obscure references to music in my reading.

I really love it when I am reading on my iPad over my kindles and phone and older iPad.

I have too many devices with too many books.

Where I used to leave books all over, I now leave my devices all over.

I am getting in the bad habit of wanting to leave a current book open on a device so I grab another one to read other things much like I would leave open books all over the place.

Which calls to mind an old argument.

Aren’t bookmarks really placemarks?

They mark your place in the book.

A big sign that says, YOUR BOOK HERE, would be a bookmark.

Which brings to mind another thought.

Finding things like your book and searching for where you last left it.

Search is nothing new it just seems new due to the inability for anyone to find anything online.

But folks think its new for some reason and even came up with what they think are new ways to help online users find what they are looking for.

SEO or Search Engine Optimization is one of my latest worries.

It purports to be a field of technology that helps web designers design websites that are easier to find.

It is also so much snake oil.

The Google has announced that it pays no attention to SEO.

Sometimes I feel that I may be one of the few people in the world who read announcements made by the Google.

That’s not a problem as the Google is big, its doesn’t read its own annoucements either and the left hand and the right hand of google are never on the same keyboard.

Still most companies make a big deal about their website being up on SEO.

I try to explain to my bosses.

There are two hamburger stands side by side.

One place is on facebook and practices SEO.

The other makes, without argument, the best hamburger in the seven dials.

Then I ask, “Which place is busier?”

Without fail two things are said.

The first is, of course the best hamburgers in the seven dials is the busiest.

Then I am asked, “What are we doing for SEO?”

But there are folks making good money selling SEO so why should I worry.

I just think instead of SEO it should be labeled, Dr. Seachgood’s Patented Tech Tips to Improve Online Life and Feel Better.

Folks have never ever been able to find anything.

Columbus went looking for India and found America in the way.

Back in the day I worked for a couple of years at the Cascade Branch of the Kent District Library.

This was the old library that shared a buidling with the local fire department.

I am not saying it was small but that’s because there are words like tiny …. minute.

Still folks had trouble finding things in the library which is why Librarians were invented.

Simple, right?

That was pretty much the deal with books, libraries and librarians until someone couldn’t stand it anymore and library administration and administrators were invented to muck it all up.

The Cascade Library had a great collection of books on tape.

They were located on the shelves opposite the check out desk.

So close and yet so far, patrons had trouble finding the books on tape.

I decided to optimize the books on tape section for search.

I took one of those giant 4 by 3 foot pieces of red poster board and cut out rectangles on each corner to make a BIG T.

I then cut a point at the bottom of the vertical bar of the T.

I hung the BIG T over the shelves of books on tape and the point pointing right at the section.

The next time a patron asked where the books on tape were, I smiled, pointed over their shoulder and proudly said, “Right there, under the BIG T.”

The patron turned a looked for a moment.

Then looked back at me and said, “Where is this BIG T?”

BUT I DIGRESS.

Music.

Access to music.

Stay on topic can’t you???

Gee whiz.

The other day I was reading happily along.

Got to stop again.

Ain’t that a great phrase?

Reading happily along.

Admit it.

You smiled.

I was reading happily along through a book titled, “The Cure for Anything Is Salt Water: How I Threw My Life Overboard and Found Happiness at Sea” by Mary South.

I admit that such a grandiose title with far reaching claims needs to be taken with a large handful of grains of salt but Ms. South relates her passage of self-discovery in a charming, gee I wish I could this but boy am I glad I not, way that lets you follow her passage without the usual cynicism that I find in myself when reading such books.

Either that or me now living by the sea has made my brain more open to accepting such claims and just enjoying such stories.

Along the way, Ms. Rose relates how at a stop in Point Pleasant, NJ, she found a restaurant about which she wrote:

It was an unpretentious place with a great menu and a homey atmosphere.

Best of all, there was a jazz duet playing-one guy on keyboards and one on guitar.

I asked them if they could play “Wave” and they looked thrilled that someone was actually listening.

She asked them if they could play “Wave.”

Really?

She asked for a song named “Wave?”

Sure, I once asked Nancy Faust, the renowned organist at Old Comiskey Park if she could play the Michigan Fight Sound.

Ms. Faust lit up with a smile and said, ‘The Victors? SURE!’

And she did.

Then she ruined the moment when she segued into that notre dame song.

But everyone knows the Victors.

Wave?

Really?

Ms. South writes, “I got “Wave” and then I got two or three other Brazilian classics without asking. Point Pleasant beach was saved. I’d even go back in a car, if I had to.”

I had to find out.

I clicked over to YouTube and entered Wave into the search bar.

I thought about it a bit and added, jazz classic.

And I got Antonio Carlos Jobim – Wave 1967 – YouTube.

And I clicked and I got:

I got instantly happy.

It was very unusal.

It was like a drug, that doesn’t kill you.

Turns out Wave us a bossanova classic

Besides the music, just saying, let alone typing, bossa nova, makes you laugh out loud.

According to wikipedia, Antonio Carlos Jobim “was a Brazilian composer, pianist, songwriter, arranger and singer. Considered one of the great exponents of Brazilian music, Jobim internationalized bossa nova and, with the help of important American artists, merged it with jazz in the 1960s to create a new sound with popular success. As such he is sometimes known as the “father of bossa nova

I have admit I am not up on bossa nova.

But its playing now as I type.

What a way to start my Friday.

Take that Mr. Carnegie

Antonio Carlos Jobim, thank you.

Mary South, thank you.

Whoever invented YouTube, thank you.

Music.

music will wake up

to know something greater

what’s on the surface

10.14.2021 – these things can be done

these things can be done
if person is desperate
enough, and I was

Adapted from the book, Searching for Schindler by Thomas Keneally (2007 by The Serpentine Publishing Co., Pty., Ltd.) and the passage:

We Australians didn’t think of ourselves as viable practitioners of writing, for the arts were something which happened elsewhere, in western Europe. Nearly all the literature I had read came from elsewhere, from landscapes foreign to me, from seasons which were the reverse of seasons in Australia. The term “Australian literature” would – if uttered in London by a comedian like Barry Humphries/Dame Edna – draw fits of hilarity from a British audience, and would be considered amusing even in Australia, like the idea of a dog riding a bicycle. However, I finished my summer novel in April 1963. These things can be done while holding down a job if a person is desperate enough, and I was desperate to find a place in the world I had once renounced to enter the seminary and was now anxious to re-find.

Searching for Schindler is the book behind the book, Schindler’s List.

Thomas Keneally’s use of language and ‘being from Australia’ in an ‘Oh are you from Australia?’ world, his anecdotes are worth the read.

10.13.2021 – despising someone

despising someone
feelings, that at the heart, are
large part of appeal

Reading and re-reading the article, Let’s not kid ourselves, we are all the Bad Art Friend, by Emma Brockes, I am trying to figure out why I am reading and re-reading this article.

For one thing the article itself starts, “The dignified thing, if you have to read it at all, is to read it and move on without comment. But, bored at our desks and seeking distraction, most of us can’t find self-denial with both hands.

For another thing Ms. Brockes goes on to say, “It happens every few months, somewhere or other, with a reliability approaching a new genre. Someone, usually working for a large media company, devotes considerable resources to excavating an obscure story of relatively low public interest.

From what I can tell Ms. Brockes is complaining or commenting about just such an story, Who Is the Bad Art Friend?, and at the same time, kind of apologizing for writing about just such an article and that the first article itself was barely worth the time it took to write, let alone the time it took to read.

But then Ms. Brockes WAS writing about it.

Two comments in the body of article caught my eye.

The first was, as Ms. Brockes tries to explain why she is writing, she second guesses herself with the line, “clearly some things are best left to Twitter.

In some ways that explains everything I have long felt about twitter.

Some folks use it.

Some folks read it.

But not as many as many people might think.

When I was in the news business is was well known that 90% of the world does NOT use twitter but 90% of those in News did.

As far as News is concerned, everyone must be using twitter.

Journalism often today is a headline that state, “TWITTER BLOWS UP OVER ….” and then the Journalist screen grabs a bunch of twitter comments from unknown people or known people or twitter accounts claiming to be written by known people or twitter accounts written by unknown people FOR known people and that is the story.

Notice I said screen grab, not just a quote, as a picture of the twitter account will show exactly what the account published to the world.

No editing, no second guessing no clarification allowed.

If typing on a small handheld device with your thumbs causes you to misspell or have a typo, you are dead where you type.

It is no wonder so many news stories about twitter comments end with the line, ‘DON’T PRESS SEND.’

Back in history at the Battle of Waterloo, as the forces allied under British General Wellington closed on the Napoleon’s French Army, the record says that the last organized French forces, Napoleon’s Old Guard, were called upon to surrender.

General Pierre Jacques Étienne Cambronne yelled back, according to the history books, “The Old Guard dies, but it never surrenders!”

Those on the scene reported that General Pierre Jacques Étienne Cambronne yelled, ‘Merde!’

Thank goodness General Pierre Jacques Étienne Cambronne didn’t have twitter.

So maybe some things are better left to twitter.

Someday, the written record will have history as the way it should have happened.

And someday someone will unplug twitter.

I said there were two comments that Ms. Brockes made that caught my eye.

The second on was a line where the author said, “That feeling of despising someone is at the heart of this and similar stories, and a large part of their appeal.”

Despising someone and twitter.

A match made in Hell.

Sorry to say that this was not a story about high school but a story, I think, about the publishing world, the world of writing and books.

There is a noting social about social media.

The last thing about the story was what I took to be a warning.

The author ends with, “the bone-chilling horror of imagining what would happen if one’s own private texts and emails came out.

Is anything private anymore?

Or is everything, anything open to the possibility that someone, usually working for a large media company, devoting considerable resources to excavating an obscure story of relatively low public interest will find something somewhere.

But hold on.

I started writing this thinking what a dark and scary world this has become.

With my brain chewing on the grit of this essay I got to thinking.

What is different?

History is full of people who burned their personal letters and diaries.

Who, really, wants, their most personal thoughts out there in the public.

Besides Theodore Roosevelt anyway.

TR’s biographer, Edmund Morris, wrote that you could NOT read TR’s letters without the feeling that TR MEANT for them to be read.

On the other hand, Mrs. TR, Edith Carow Roosevelt, the 2nd Mrs. TR, burned all of her letters.

Maybe it was just the way it was worded.

That feeling of despising someone is at the heart of this and similar stories, and a large part of their appeal.

What is the german word?

Schadenfreude?

Pleasure derived by someone from another person’s misfortune.

Even Jim Harrison wrote in his book, Sundog, about a writing writing a biography that, “Something essentially mean-minded in me wanted to probe deeper for a raw nerve, for the great leveler that is at the heart of all personal journalism, wherein the noblest human might be made pedestrian at least for the length of time it took to read the article: the school of “Faulkner was laughably short.”

Once again it comes to me that there is nothing new here.

We have new electronic mediums to do it to ourselves but the story is the same.

Plus ça change, plus c’est la même chose.

Never mind.

Carry on.

Big brother is reading you.

10.12.2021 – those lucky ones whom

those lucky ones whom
clocks no consequence, times true
emotional drift

Adapted from the line:

“The summer came and went quickly which is the nature of summer for people who are not children, those lucky ones to whom clocks are of no consequence but who drift along on the true emotional content of time.”

from The Summer he Didn’t Die – A Brown Dog Novella, by Jim Harrison