saw steakolicous . . .
really? really? OH really!
some words, not needed
The TV show, Barney Miller, had an episode where an English Professor was arrested for assaulting an Ad Man who used the phrase, “crun-crun-crunchiest,” to describe pickles (Barney Miller: The Psyhic.)
The Professor says, “It’s not just a matter of a stupid pickle slogan. The manipulation of language is one of the primary methods used by those in power to confuse and divert the public.
A false statement isn’t a lie. It’s simply “no longer operative” . “War” becomes “Pacification” and “Bombing” becomes “Vertical deployment of anti-personnel devices”.
The English Language is one of the most beautiful and expressive of all tongues. It is being corrupted and debased by chronic misuse, manufactured lingo, like that…dull-witted cliches, redundancies, mindless phraseology’s. Save up to 50% and more; What does that mean?“
Steakolicous?
I saw this word on a billboard driving home the other day.
I didn’t catch the name of the restaurant.
I didn’t catch the rest the message on the billboard.
I focused on the word steakolicious.
Really?
To further the moment, I believe the word was written in cursive.
Really?
Make up a word.
Make it hard to read is such a way that eliminates a large part of today’s audience.
Really?
Does this motivate anyone to order this?
To look forward to ordering this somewhere?
Who writes this stuff?
Who PAYS for this stuff?
As I always tell my wife, this was the ad campaign that was selected by the client.
This was the campaign, or concept, that won.
Consider what the losing campaigns must have been.
Picture that meeting where this was pitched.
Steakolicous?
Really?
Beyond all other considerations and questions, let’s just focus on the word.
What is wrong with any of these:
appetizing
delectable
delightful
distinctive
enjoyable
enticing
exquisite
heavenly
luscious
piquant
pleasant
rich
savory
spicy
sweet
tasty
tempting
yummy
choice
dainty
darling
divine
good
lush
nice
adorable
ambrosial
delish
fit for king
gratifying
mellow
mouthwatering
nectarous
palatable
rare
sapid
scrumptious
tasteful
titillating
toothsome
well-prepared
well-seasoned
Sadly the episode ends with the Professor in jail and the Ad man wandering out, musing to himself, ” . . . ko-ko-kosher-est . . . Ko-Ko-kosher-IFIC.”
The Professor says “Unfortunately, it’s often the very people who are trying to preserve the society, who are the first to be persecuted by it.”
No Haiku For You 