suggests what we do
isn’t real or relevant or
part of the present
In the article, ‘We’re the last bastion of rental’: the video stores resisting the rise of streaming by Kyle MacNeill in the Guardian, 4/15/2024, I came across the line, “Nostalgia suggests what we do isn’t real or relevant or part of the present.”
I have to ask what does ‘Nostalgia’ have to do with it.
What job today IS real and relevant and part of the future?
Okay sure, life guards, cops, firefighters, public service jobs …
But I look at my career.
I spent 20 years in TV News.
We sold air time.
We sold air.
We sold air and made a lot of money doing it.
Now I work for a resort that sells time shares.
Shares of time.
My job is to make that share of time, the share of time you might want, seem to be the most attractive and affordable share of time out.
So much so that you would want to make a life time investment in that share of time.
Real?
Relevant?
Part of the present?
Oh gee whiz!
As I write this, the radio station I listen starts playing Aaron Copeland’s Appalachian Spring.
Real?
Relevant?
Part of the present?
Mr. Copeland’s arrangement of notes and instruments is as fresh as it was when it wrote it all down in 1944.
I can’t compete with that.
Not going to try.
I will do my job and I will enjoy the music on the radio and be happy with that.
Real enough for me.
Relevant enough for me.
It is my present.
I will celebrate it and take a walk along the beach at lunch time.
No Haiku For You 